Where sunny days turn to cool, crisp nights, generations of farmers grow potatoes with care and gratitude. They know this land-its nutrient-dense soil born of volcanic ash, the mountain-fed water of the Snake River, and the rhythm of the seasons that breathe life into it. These deep roots yield potatoes with a texture and flavor unlike any other. Learn more about this special place we’re proud to call home.
Our Story
Idaho... Pure Potato Paradise.
The people behind the potatoes.
Idaho’s perfect potato climate and environment would mean nothing without the dedicated, expert local farmers who grow the world-famous potatoes that go into all of our products. Meet a few of them here.
Greg Hirai
Hirai Farms – Wendell, ID
The potatoes love the soil here and I love the potatoes, so I work hard to keep the land healthy for them. My ideal potato? Nice size, uniform shape, medium-brown skin. Perfect for fries.
Nick Cummins
Black Rock Farms – Murtaugh, ID
My brother works our farm in Canada, but I stayed here in Idaho. We trade tips, especially when it comes to conservation and sustainability. It’s great having someone to collaborate with, even from 700 miles away.
