For generations, our farmers have done more than just grow potatoes. They’ve raised legends. They know this land—its nutrient-dense soil, its mountain-fed water from the Snake River, and the rhythm of the seasons that breathe life into every potato. These deep roots yield potatoes with a texture and flavor unlike any other. And while they call this special place home, we call it Potato Country™.
Learn what makes our spuds such studs.
Fertile fields, passed down from generation to generation, yield the cream of the crop.
The pristine waters of the Snake River provide steady irrigation and necessary nourishment.
Hot days and cool nights help to lock in starch for a hardy exterior and fluffy interior.
Get to know the people behind the potatoes.
“The potatoes love the soil here and I love the potatoes, so I work hard to keep the land healthy for them. My ideal potato? Nice size, uniform shape, medium-brown skin. Perfect for fries.”
“My brother works our farm in Canada, but I stayed here in Idaho. We trade tips, especially when it comes to conservation and sustainability. It’s great having someone to collaborate with, even from 700 miles away.”
